Ep.122 The Cost of Inaction: Why Standing Still Isn't an Option Right Now

The cost of inaction - why standing still isn't an option. Entrepreneurs everywhere are under pressure to drive innovation right now, while the optimistic are trying to maintain a secure, efficient infrastructure. In 2024, sticking with what you know might now be the best strategy. 

In this episode we talk about: 

* The lie that you can remove yourself from decision making and stay where you are

* The comfort zone trap 

* The things that will change quickly this year 

* The elements of your business that time to build 

* What I am personally taking action on right now 

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